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6.

Modelling the SCM enablers: an integrated ISM-fuzzy MICMAC approach
by Gorane, S.J

Asia Pacific journal of marketing and logistics, 2013, Vol.25 (2), p.263-286

7.

Branding in the Asian context: a Malaysian perspective
by Faridah Syed Alwi, Sharifah

Asia Pacific journal of marketing and logistics, 2013, Vol.25 (2), p.287-297

9.

The notion of relationship in branding
by Melewar, T C

The journal of brand management, 2009, Vol.17 (2), p.95-96

10.

Regional and country ethnocentrism: broadening ASEAN origin perspectives
by Seidenfuss, Kai-Uwe

Asia Pacific journal of marketing and logistics, 2013, Vol.25 (2), p.298-320

11.

Brand-extension feedback effects: an Asian branding perspective
by Dwivedi, Abhishek

Asia Pacific journal of marketing and logistics, 2013, Vol.25 (2), p.321-340

12.

Measuring shopping values of Malaysian retail consumers
by Abdul Karim, Jeannot

Asia Pacific journal of marketing and logistics, 2013, Vol.25 (2), p.200-224

15.

Development and progress in branding research
by Melewar, T C

The journal of brand management, 2008, Vol.16 (3), p.117-118

18.

An investigation of antecedents and consequences of brand love in India
by Garg, Ruchi

Asia-Pacific journal of business administration, 2015, Vol.7 (3), p.174-196

12

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