1.
The Proposition‐Probability Model of Argument Structure and Message Acceptance
by Areni, Charles s.
Journal of Consumer Research September 2002, Vol.29(2), pp.168-187
2.
Sex Differences in Responses to Probability Markers in Advertising Claims
by Berney-Reddish, Ilona A
Journal of Advertising, 01 May 2006, Vol.35(2), pp.7-16
3.
Modèle propositionnel probabiliste de la structure de l'argument et de l'acceptation du message
by Areni, Charles S
Recherche et Applications en Marketing, March 2003, Vol.18(1), pp.95-121
4.
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
by Kiecker, Pamela
Marketing Letters, 2000, Vol.11(1), pp.49-65
5.
Reexamining Masculinity, Femininity,and Gender Identity Scales
by Palan, Kay
Marketing Letters, 1999, Vol.10(4), pp.357-371
6.
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
by Kiecker, Pamela
Marketing Letters, 1 February 2000, Vol.11(1), pp.49-65
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