1.
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
by Kiecker, Pamela
Marketing Letters, 2000, Vol.11(1), pp.49-65

2.
Reexamining Masculinity, Femininity,and Gender Identity Scales
by Palan, Kay
Marketing Letters, 1999, Vol.10(4), pp.357-371

3.
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
by Kiecker, Pamela
Marketing Letters, 1 February 2000, Vol.11(1), pp.49-65
