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9.

Customer engagement: the construct, antecedents, and consequences
by Pansari, Anita

Journal of the Academy of Marketing Science, 2016-06-11, Vol.45 (3), p.294-311

10.

Achieving brand loyalty through sponsorship: the role of fit and self-congruity
by Mazodier, Marc

Journal of the Academy of Marketing Science, 2011-09-10, Vol.40 (6), p.807-820

13.

Consequences of customer loyalty to the loyalty program and to the company
by Evanschitzky, Heiner

Journal of the Academy of Marketing Science, 2011-07-26, Vol.40 (5), p.625-638

16.

Implementing an intended brand personality: a dyadic perspective
by Malär, Lucia

Journal of the Academy of Marketing Science, 2011-02-25, Vol.40 (5), p.728-744

17.

Does relationship marketing matter in online retailing? A meta-analytic approach
by Verma, Varsha

Journal of the Academy of Marketing Science, 2015-02-17, Vol.44 (2), p.206-217

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