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2.

Signaling Through Advertising When an Ad Can Be Blocked
by Chen, Yuxin

Marketing science (Providence, R.I.), 2022, Vol.41 (1), p.166-187

5.

The Benefit of Uniform Price for Branded Variants
by Chen, Yuxin

Marketing science (Providence, R.I.), 2013, Vol.32 (1), p.36-50

10.

Competitive Mobile Geo Targeting
by Chen, Yuxin

Marketing science (Providence, R.I.), 2017, Vol.36 (5), p.666-682

11.

Pay-as-You-Wish Pricing
by Chen, Yuxin

Marketing science (Providence, R.I.), 2017, Vol.36 (5), p.780-791

15.

Limited Memory, Categorization, and Competition
by Chen, Yuxin

Marketing science (Providence, R.I.), 2010, Vol.29 (4), p.650-670

16.

Consumer Addressability and Customized Pricing
by Yuxin Chen

Marketing science (Providence, R.I.), 2002, Vol.21 (2), p.197-208

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