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1.

Customer engagement in service
by Kumar, V

Journal of the Academy of Marketing Science, 2017-10-07, Vol.47 (1), p.138-160

13.

Predicting Customer Value Using Clumpiness: From RFM to RFMC
by Zhang, Yao

Marketing science (Providence, R.I.), 2015-03, Vol.34 (2), p.195-208

16.

Do loyal customers really pay more for services?
by Umashankar, Nita

Journal of the Academy of Marketing Science, 2016-08-08, Vol.45 (6), p.807-826

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