1.
Attitudes towards offensive advertising: Malaysian Muslims' views
by Cyril De Run, Ernest
Journal of Islamic marketing, 2010-03-26, Vol.1 (1), p.25-36
2.
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
by Teck Weng, Jee
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.70-101
3.
Ethnically targeted advertising: views of those not targeted
by Cyril de Run, Ernest
Asia Pacific journal of marketing and logistics, 2007-07-10, Vol.19 (3), p.265-285
4.
Religious symbolism in Islamic financial service advertisements
by Butt, Muhammad Mohsin
Journal of Islamic marketing, 2018-06-11, Vol.9 (2), p.384-401
5.
Bringing Islamic tradition back to management development
by Kashif, Muhammad
Journal of Islamic marketing, 2015-09-14, Vol.6 (3), p.429-446
6.
Do target and non-target ethnic group adolescents process advertisements differently?
by Butt, Muhammad Mohsin
Australasian marketing journal, 2011, Vol.19 (2), p.77-84
7.
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
by R. Massey, Graham
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.8-33
8.
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
by Fam, Kim-Shyan
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.144-161
9.
Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
by P. Moschis, George
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.34-47
10.
Parents' perception of teen's influence on family purchase decisions: A study of cultural assimilation
by S. Shergill, Gurvinder
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.162-177
11.
Advertising dislikeability in Asia
by Fam, Kim-Shyan
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.144-161
12.
Entrepreneurial orientation of public enterprises in Malaysia
by Entebang, Harry
Business strategy series, 2010-03-16, Vol.11 (2), p.75-77
13.
Perceived corporate entrepreneurship in GLCs: evidence from Malaysia
by Entebang, Harry
Business strategy series, 2010-03-16, Vol.11 (2), p.78-80
14.
A critical model of brand experience consequences
by Shamim, Amjad
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.102-117
15.
Bringing Islamic tradition back to management development: A new Islamic Dawah based framework to foster workplace ethics
by Kashif, Muhammad
Journal of Islamic marketing, 2015-09-14, Vol.6 (3), p.429-446
16.
Sales promotion in Asia: successful strategies for Singapore and Malaysia
by McNeill, Lisa
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.48-69
17.
Marketing of postgraduate education in Taiwan: issues for foreign universities
by Muthaly, Siva
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.118-130
18.
The effect of multi-level factors on MNEs' market entry success in a small emerging market
by J. Perks, Keith
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1), p.131-143
19.
Emerging trends for marketing in Asia
by Fam, Kim-Shyan
Asia Pacific journal of marketing and logistics, 2013-01-04, Vol.25 (1)
20.
Emerging trends for marketing in Asia
by Fam, Kim-Shyan
Asia Pacific journal of marketing and logistics, 2013-01-07, Vol.25 (1)
