1.
Investigation of green marketing tools' effect on consumers' purchase behavior
by Rahbar, Elham
Business strategy series, 2011-03-15, Vol.12 (2), p.73-83
2.
Young Malaysians' chocolate brand familiarity: the effect of brand's country of origin and consumer consumption level
by Poh Chuin, Teo
Business strategy series, 2012-01-06, Vol.13 (1), p.13-20
3.
The impact of teenagers' gender and product importance on family decisions to purchase game consoles in Malaysia
by Fikry, Amily
Business strategy series, 2012-03-09, Vol.13 (2), p.89-95
4.
Are they listening to my voice?
by Fikry, Amily
Business strategy series, 2012-01-06, Vol.13 (1), p.54-59
5.
Deriving consensus rankings via multicriteria decision making methodology
by Poh Ai Ling, Amy
Business strategy series, 2012-01-06, Vol.13 (1), p.3-12
6.
Consumer lifestyles and online shopping continuance intention
by Ahmad, Norzieiriani
Business strategy series, 2010-07-06, Vol.11 (4), p.227-243
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