1.
Colour and product choice: a study of gender roles
by Funk, Debby
Management research news, 2006-01-01, Vol.29 (1/2), p.41-52
2.
Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products
by Oly Ndubisi, Nelson
Management research news, 2006-01-01, Vol.29 (1/2), p.28-40
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