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Factors influencing Malaysian bank customers to choose Islamic credit cards: Empirical evidence from the TRA model
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Journal of Islamic marketing, 2013-09-16, Vol.4 (3), p.245-263
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An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study
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Attitudes towards offensive advertising: Malaysian Muslims' views
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Journal of Islamic marketing, 2010-03-26, Vol.1 (1), p.25-36
5.
Brand preference in Islamic banking
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Journal of Islamic marketing, 2011, Vol.2 (1), p.74-82
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Branding in the Asian context: a Malaysian perspective
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Compliance to Islamic marketing practices among businesses in Malaysia
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Shariah observation: advertising practices of Bank Muamalat in Malaysia
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Productivity, technology and efficiency of De Novo Islamic banks: Empirical evidence from Malaysia
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Journal of financial services marketing, 2010-12, Vol.15 (3), p.241-258
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