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1.

Category Pricing with State-Dependent Utility
by Dube, Jean-Pierre

Marketing science (Providence, R.I.), 2008-05-01, Vol.27 (3), p.417-429

3.

A Dynamic Analysis of Market Structure Based on Panel Data
by Erdem, Tulin

Marketing science (Providence, R.I.), 1996-01-01, Vol.15 (4), p.359-378

4.

Quality Perceptions and Asymmetric Switching Between Brands
by Allenby, Greg M

Marketing science (Providence, R.I.), 1991-01-01, Vol.10 (3), p.185-204

7.

Food and Culture: Interconnections
by VISSER, M

Social research, 1999-04-01, Vol.66 (1), p.117-130

8.

Flora

The grocer, 2005-04-16, Vol.228 (7700), p.28

9.

THE GOOD FIGHT
by Julie Cook Ramirez

Dairy Field, 2005-05-01, Vol.188 (5), p.16

10.

Betting on butter
by Julie Cook

Dairy Field, 2003-08-01, Vol.186 (8), p.64

11.

Spread the news
by Blake, Kevin

Consumers' research magazine, 1997-02-01, Vol.80 (2), p.38

13.

Flora
by Barnes, Rachel

Marketing (London), 2010-11-17, p.18

14.

An Investigation into the Order of the Brand Choice Process
by Bass, Frank M

Marketing science (Providence, R.I.), 1984-01-01, Vol.3 (4), p.267-287

15.

East meets West in the baking aisle
by Amie Smith

PROMO (Danbury, Conn.), 2003-03-01, Vol.16 (4), p.30

18.

Spreading success

Frozen Food Age, 2005-06-01, Vol.53 (11), p.14

20.

Spreading the Word
by B.C

Sales & marketing management, 2001-06-01, Vol.153 (6), p.15-15

12

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