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1.

Frontiers of the marketing paradigm in the third millennium
by Achrol, Ravi S

Journal of the Academy of Marketing Science, 2011, Vol.40 (1), p.35-52

2.

Research in marketing strategy
by Morgan, Neil A

Journal of the Academy of Marketing Science, 2018, Vol.47 (1), p.4-29

5.

The future of social media in marketing
by Appel, Gil

Journal of the Academy of Marketing Science, 2019, Vol.48 (1), p.79-95

8.

Online influencer marketing
by Leung, Fine F

Journal of the Academy of Marketing Science, 2022, Vol.50 (2), p.226-251

12.

Online relationship marketing
by Steinhoff, Lena

Journal of the Academy of Marketing Science, 2018, Vol.47 (3), p.369-393

13.

Marketing Spezialisierung
by Belz, Christian

Marketing Review St. Gallen, 2015, Vol.32 (5), p.3

16.

Personalized mobile marketing strategies
by Tong, Siliang

Journal of the Academy of Marketing Science, 2019, Vol.48 (1), p.64-78

17.

Toward a theory of customer engagement marketing
by Harmeling, Colleen M

Journal of the Academy of Marketing Science, 2016, Vol.45 (3), p.312-335

19.

Behaviorally targeted location-based mobile marketing
by Bernritter, S.F

Journal of the Academy of Marketing Science, 2021, Vol.49 (4), p.677-702

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