1.
Frontiers of the marketing paradigm in the third millennium
by Achrol, Ravi S
Journal of the Academy of Marketing Science, 2011, Vol.40 (1), p.35-52
2.
Research in marketing strategy
by Morgan, Neil A
Journal of the Academy of Marketing Science, 2018, Vol.47 (1), p.4-29
3.
Export marketing strategy implementation, export marketing capabilities, and export venture performance
by Morgan, Neil A
Journal of the Academy of Marketing Science, 2011, Vol.40 (2), p.271-289
4.
Theoretical underpinnings of research in strategic marketing: a commentary
by Varadarajan, Rajan
Journal of the Academy of Marketing Science, 2018, Vol.47 (1), p.30-36
5.
The future of social media in marketing
by Appel, Gil
Journal of the Academy of Marketing Science, 2019, Vol.48 (1), p.79-95
6.
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
by Godes, David
Marketing science (Providence, R.I.), 2009, Vol.28 (4), p.721-739
7.
Capabilities for market-shaping: triggering and facilitating increased value creation
by Nenonen, Suvi
Journal of the Academy of Marketing Science, 2019, Vol.47 (4), p.617-639
8.
Online influencer marketing
by Leung, Fine F
Journal of the Academy of Marketing Science, 2022, Vol.50 (2), p.226-251
9.
Export performance: multiple predictors and multiple measures approach
by Tinashe Kahiya, Eldrede
Asia Pacific journal of marketing and logistics, 2014, Vol.26 (3), p.378-407
10.
Associates: take control of your brand: you're not involved in your veterinary practice's marketing? Big mistake
by Primm, Kathryn
Veterinary economics, 2015, Vol.56 (10), p.28
11.
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
by Li, Fangfang
Journal of the Academy of Marketing Science, 2020, Vol.49 (1), p.51-70
12.
Online relationship marketing
by Steinhoff, Lena
Journal of the Academy of Marketing Science, 2018, Vol.47 (3), p.369-393
14.
Prozessmanagement und Marketing-Einkauf -- Wenig geliebt, aber wirkungsvoll
by Gross, Philip
Marketing Review St. Gallen, 2015, Vol.32 (5), p.44
15.
Personalization in Email Marketing: The Role of Noninformative Advertising Content
by Sahni, Navdeep S
Marketing science (Providence, R.I.), 2018, Vol.37 (2), p.236-258
16.
Personalized mobile marketing strategies
by Tong, Siliang
Journal of the Academy of Marketing Science, 2019, Vol.48 (1), p.64-78
17.
Toward a theory of customer engagement marketing
by Harmeling, Colleen M
Journal of the Academy of Marketing Science, 2016, Vol.45 (3), p.312-335
18.
Marketing- entscheidungen konnen nie objektiv sein
by Annen, Emil
Marketing Review St. Gallen, 2015, Vol.32 (3), p.78
19.
Behaviorally targeted location-based mobile marketing
by Bernritter, S.F
Journal of the Academy of Marketing Science, 2021, Vol.49 (4), p.677-702
20.
Verfassungsmarketing als Anker fur Marketing-entscheidungen
by Lonneker, Jens
Marketing Review St. Gallen, 2015, Vol.32 (2), p.40
