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4.

Social coupons as a marketing strategy: a multifaceted perspective
by Kumar, V

Journal of the Academy of Marketing Science, 2011, Vol.40 (1), p.120-136

10.

Referral Reward Size and New Customer Profitability
by Wolters, Heike M

Marketing science (Providence, R.I.), 2020, Vol.39 (6), p.1166-1180

14.

DOES MANAGEMENT MATTER? EVIDENCE FROM INDIA
by Bloom, Nicholas

The Quarterly journal of economics, 2013, Vol.128 (1), p.1-51

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