1.
The Trend in Firm Profitability and the Cross-Section of Stock Returns
by Akbas, Ferhat
The Accounting review, 2017, Vol.92 (5), p.1-32

2.
Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?
by Brulhart, Franck
Journal of business ethics, 2017, Vol.158 (1), p.25-46

3.
Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
by Arunachalam, S
Journal of the Academy of Marketing Science, 2018, Vol.46 (4), p.744-766

4.
Social coupons as a marketing strategy: a multifaceted perspective
by Kumar, V
Journal of the Academy of Marketing Science, 2011, Vol.40 (1), p.120-136

5.
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
by Chaudhuri, Malika
Journal of the Academy of Marketing Science, 2019, Vol.47 (4), p.640-658

6.
Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
by Mithas, Sunil
MIS quarterly, 2012, Vol.36 (1), p.205-224

7.
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
by Petersen, J. Andrew
Journal of the Academy of Marketing Science, 2017, Vol.46 (5), p.813-836

8.
Customer-Base Concentration, Investment, and Profitability: The U.S. Government as a Major Customer
by Cohen, Daniel A.
The Accounting review, 2020, Vol.95 (1), p.101-131

9.
The role of government affiliation in explaining firm innovativeness and profitability in emerging countries: Evidence from China
by Wang, Chengqi
Journal of world business : JWB, 2020, Vol.55 (3), p.101047

10.
Referral Reward Size and New Customer Profitability
by Wolters, Heike M
Marketing science (Providence, R.I.), 2020, Vol.39 (6), p.1166-1180

11.
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
by Montaguti, Elisa
Marketing science (Providence, R.I.), 2016, Vol.35 (2), p.201-217

12.
Do Promotions Benefit Manufacturers, Retailers, or Both?
by Srinivasan, Shuba
Management science, 2004, Vol.50 (5), p.617-629

13.
How do pro-market reforms impact firm profitability? The case of India under reform
by Chari, Murali D.R
Journal of world business : JWB, 2015, Vol.50 (2), p.357-367

14.
DOES MANAGEMENT MATTER? EVIDENCE FROM INDIA
by Bloom, Nicholas
The Quarterly journal of economics, 2013, Vol.128 (1), p.1-51

15.
Insider Sales under the Threat of Short Sellers: New Hypothesis and New Tests
by Wang, Kemin
The Accounting review, 2022, Vol.97 (2), p.427-451

16.
Association of DEA super-efficiency estimates with financial ratios: Investigating the case for Chinese banks
by Avkiran, Necmi K
Omega (Oxford), 2011, Vol.39 (3), p.323-334

17.
Production and pricing problems in make-to-order supply chain with cap-and-trade regulation
by Xu, Xiaoping
Omega (Oxford), 2017, Vol.66, p.248-257

18.
Return on capital in Spanish tourism businesses: A comparative analysis of family vs non-family businesses
by César Camisón
European journal of management and business economics, 2016, Vol.25 (3), p.91

19.
Sustainable Human Resource Management with Salience of Stakeholders: A Top Management Perspective
by Järlström, Maria
Journal of business ethics, 2018, Vol.152 (3), p.703-724

20.
Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
by Campbell, Dennis
Management science, 2010, Vol.56 (1), p.4-24
