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3.

Review articles: purpose, process, and structure
by Palmatier, Robert W

Journal of the Academy of Marketing Science, 2017-10-02, Vol.46 (1), p.1-5

6.

Critical service logic: making sense of value creation and co-creation
by Grönroos, Christian

Journal of the Academy of Marketing Science, 2012-07-14, Vol.41 (2), p.133-150

12.

Service-dominant logic: continuing the evolution
by Vargo, Stephen L

Journal of the Academy of Marketing Science, 2007-08-01, Vol.36 (1), p.1-10

14.

Mindful consumption: a customer-centric approach to sustainability
by Sheth, Jagdish N

Journal of the Academy of Marketing Science, 2010-08-17, Vol.39 (1), p.21-39

17.

Customer engagement: the construct, antecedents, and consequences
by Pansari, Anita

Journal of the Academy of Marketing Science, 2016-06-11, Vol.45 (3), p.294-311

19.

Managing the co-creation of value
by Payne, Adrian F

Journal of the Academy of Marketing Science, 2007-08-11, Vol.36 (1), p.83-96

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