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41.

Moderation in Management Research: What, Why, When, and How
by Dawson, Jeremy F

Journal of business and psychology, 2014-03-01, Vol.29 (1), p.1-19

43.

Fundamentals of service science
by Maglio, Paul P

Journal of the Academy of Marketing Science, 2007-07-24, Vol.36 (1), p.18-20

47.

Consumer journeys: developing consumer-based strategy
by Hamilton, Rebecca

Journal of the Academy of Marketing Science, 2019-02-09, Vol.47 (2), p.187-191

50.

Resource-based theory in marketing
by Kozlenkova, Irina V

Journal of the Academy of Marketing Science, 2013-04-06, Vol.42 (1), p.1-21

52.

The effectiveness of celebrity endorsements: a meta-analysis
by Knoll, Johannes

Journal of the Academy of Marketing Science, 2016-10-12, Vol.45 (1), p.55-75

56.

Hypersexual Disorder: A Proposed Diagnosis for DSM-V
by Kafka, Martin P

Archives of sexual behavior, 2009-11-24, Vol.39 (2), p.377-400

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