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62.

The effectiveness of celebrity endorsements: a meta-analysis
by Knoll, Johannes

Journal of the Academy of Marketing Science, 2016-10-12, Vol.45 (1), p.55-75

66.

Hypersexual Disorder: A Proposed Diagnosis for DSM-V
by Kafka, Martin P

Archives of sexual behavior, 2009-11-24, Vol.39 (2), p.377-400

74.

Exciting red and competent blue: the importance of color in marketing
by Labrecque, Lauren I

Journal of the Academy of Marketing Science, 2011-01-28, Vol.40 (5), p.711-727

78.

A descriptive model of the consumer co-production process
by Etgar, Michael

Journal of the Academy of Marketing Science, 2007-07-19, Vol.36 (1), p.97-108

80.

“Greening” the marketing mix: do firms do it and does it pay off?
by Leonidou, Constantinos N

Journal of the Academy of Marketing Science, 2012-10-12, Vol.41 (2), p.151-170

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