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7.

The role of data privacy in marketing
by Martin, Kelly D

Journal of the Academy of Marketing Science, 2016-09-22, Vol.45 (2), p.135-155

11.

Consumer resistance to innovation—a behavioral reasoning perspective
by Claudy, Marius C

Journal of the Academy of Marketing Science, 2014-08-12, Vol.43 (4), p.528-544

16.

Resource-based theory in marketing
by Kozlenkova, Irina V

Journal of the Academy of Marketing Science, 2013-04-06, Vol.42 (1), p.1-21

17.

The effectiveness of celebrity endorsements: a meta-analysis
by Knoll, Johannes

Journal of the Academy of Marketing Science, 2016-10-12, Vol.45 (1), p.55-75

18.

Exciting red and competent blue: the importance of color in marketing
by Labrecque, Lauren I

Journal of the Academy of Marketing Science, 2011-01-28, Vol.40 (5), p.711-727

20.

Customer participation in services: domain, scope, and boundaries
by Dong, Beibei

Journal of the Academy of Marketing Science, 2017-04-07, Vol.45 (6), p.944-965

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