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1.

Exploring consumer brand name equity
by Roper, Stuart

European Journal of Marketing, 2012, Vol.46(7/8), pp.938-951

3.

Untangling the brand name from the branded entity
by Round, Griff

European Journal of Marketing, 09 November 2015, Vol.49(11/12), pp.1941-1960

5.

Storytelling in organisations: supporting or subverting corporate strategy?
by Spear, Sara

Corporate Communications: An International Journal, 03 October 2016, Vol.21(4), pp.516-532

6.

Vulnerable consumers: the social impact of branding on children
by Roper, Stuart

Equal Opportunities International, 26 September 2007, Vol.26(7), pp.712-728

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