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1.

International market segmentation
by G. Budeva, Desislava

European Journal of Marketing, 08 July 2014, Vol.48(7/8), pp.1209-1238

2.

Recovery strategy for group service failures
by Zhou, Yuanyuan

European Journal of Marketing, 26 July 2013, Vol.47(8), pp.1133-1156

4.

Deconstructing the value proposition of an innovation exemplar
by Payne, Adrian

European Journal of Marketing, 04 February 2014, Vol.48(1/2), pp.237-270

7.

Firm-brand community value co-creation as alignment of practices
by Skålén, Per

European Journal of Marketing, 13 April 2015, Vol.49(3/4), pp.596-620

8.

Unlocking the potential of upstream social marketing
by Gordon, Ross

European Journal of Marketing, 20 September 2013, Vol.47(9), pp.1525-1547

9.

Is social norms marketing effective?
by Harries, Tim

European Journal of Marketing, 20 September 2013, Vol.47(9), pp.1458-1475

11.

Social marketing transformed
by Dibb, Sally

European Journal of Marketing, 20 September 2013, Vol.47(9), pp.1376-1398

12.

Establishing the scope of marketing practice: insights from practitioners
by Dibb, Sally

European Journal of Marketing, 04 February 2014, Vol.48(1/2), pp.380-404

13.

Predicting handbill avoidance in Hong Kong and the UK
by P. Prendergast, Gerard

European Journal of Marketing, 04 February 2014, Vol.48(1/2), pp.132-146

14.

Conceptualisations of the consumer in marketing thought
by Kennedy, Ann-Marie

European Journal of Marketing, 08 February 2016, Vol.50(1/2), pp.166-188

16.

Product-agency benefits
by C. Otnes, Cele

European Journal of Marketing, 06 May 2014, Vol.48(5/6), pp.878-898

17.

The role of convenience in a recreational shopping trip
by Reimers, Vaughan

European Journal of Marketing, 04 November 2014, Vol.48(11/12), pp.2213-2236

18.

Dynamics of price premiums in loyalty programs
by Sayman, Serdar

European Journal of Marketing, 08 April 2014, Vol.48(3/4), pp.617-640

19.

Internationalization pathways and the performance of SMEs
by Fernández Olmos, Marta

European Journal of Marketing, 13 April 2015, Vol.49(3/4), pp.420-443

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