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3.

Website Morphing
by Hauser, John R

Marketing science (Providence, R.I.), 2009-03-01, Vol.28 (2), p.202-223

13.

A Dynamic Model of Sponsored Search Advertising
by Yao, Song

Marketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.447-468

19.

Framework for User Perception of Effective E-Tail Web Sites
by Lee, Sang M

Journal of electronic commerce in organizations, 2005-01-01, Vol.3 (1), p.13-34

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