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Consumers' Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

In order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including GSR, consumer–company identification (CCI), consumer responses, and fit, and tests the framework using a scenequestionnaire survey. Empirical results... Full description

Journal Title: Journal of business ethics 2017-05-01, Vol.142 (3), p.515-526
Main Author: Deng, Xinming
Other Authors: Xu, Yang
Format: Electronic Article Electronic Article
Language: English
Subjects:
Article
Business and Management
Business Ethics
Consumer behavior
Corporate social responsibility
Education
Ethics
general
Management
Marketing research
Philosophy
Quality of Life Research
Social aspects
Quelle: Alma/SFX Local Collection
Publisher: Dordrecht: Springer
ID: ISSN: 0167-4544
Zum Text:
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title: Consumers' Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification
format: Article
creator:
  • Deng, Xinming
  • Xu, Yang
subjects:
  • Article
  • Business and Management
  • Business Ethics
  • Consumer behavior
  • Corporate social responsibility
  • Education
  • Ethics
  • general
  • Management
  • Marketing research
  • Philosophy
  • Quality of Life Research
  • Social aspects
ispartof: Journal of business ethics, 2017-05-01, Vol.142 (3), p.515-526
description: In order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including GSR, consumer–company identification (CCI), consumer responses, and fit, and tests the framework using a scenequestionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and the moderating direction is different owing to product types. For the products whose association preference is positive, fit can positively moderate the relationship between CSR and CCI, while for products whose association preference is negative, the moderating role will be negative.
language: eng
source: Alma/SFX Local Collection
identifier: ISSN: 0167-4544
fulltext: fulltext
issn:
  • 0167-4544
  • 1573-0697
url: Link


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descriptionIn order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including GSR, consumer–company identification (CCI), consumer responses, and fit, and tests the framework using a scenequestionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and the moderating direction is different owing to product types. For the products whose association preference is positive, fit can positively moderate the relationship between CSR and CCI, while for products whose association preference is negative, the moderating role will be negative.
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subjectArticle ; Business and Management ; Business Ethics ; Consumer behavior ; Corporate social responsibility ; Education ; Ethics ; general ; Management ; Marketing research ; Philosophy ; Quality of Life Research ; Social aspects
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abstractIn order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including GSR, consumer–company identification (CCI), consumer responses, and fit, and tests the framework using a scenequestionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and the moderating direction is different owing to product types. For the products whose association preference is positive, fit can positively moderate the relationship between CSR and CCI, while for products whose association preference is negative, the moderating role will be negative.
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