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Social Media Adoption and Corporate Disclosure

ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variat... Full description

Journal Title: The Journal of information systems 2015-06-22, Vol.29 (2), p.23-50
Main Author: Mi Zhou
Other Authors: Lijun Lei , Jianling Wang , Weiguo Fan , Wang, Alan G
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: Alma/SFX Local Collection
Publisher: Sarasota: American Accounting Association
ID: ISSN: 0888-7985
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recordid: cdi_proquest_journals_1708001144
title: Social Media Adoption and Corporate Disclosure
format: Article
creator:
  • Mi Zhou
  • Lijun Lei
  • Jianling Wang
  • Weiguo Fan
  • Wang, Alan G
subjects:
  • Comparative analysis
  • Disclosure
  • Disclosure of information
  • Social media
  • Social networks
  • Studies
  • Technology adoption
  • Technology application
ispartof: The Journal of information systems, 2015-06-22, Vol.29 (2), p.23-50
description: ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have been decreasing continuously since 2010, even though more than half of the firms are yet to adopt either platform. The results also show that 7.06 percent and 3.45 percent of Facebook and Twitter messages, respectively, are related to corporate disclosures. On average, users respond more quickly to disclosures released on Twitter (13 minutes) than on Facebook (25 minutes), whereas disclosures on Facebook have longer user engagement (427 minutes) than those on Twitter (10 minutes).
language: eng
source: Alma/SFX Local Collection
identifier: ISSN: 0888-7985
fulltext: fulltext
issn:
  • 0888-7985
  • 1558-7959
url: Link


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descriptionABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have been decreasing continuously since 2010, even though more than half of the firms are yet to adopt either platform. The results also show that 7.06 percent and 3.45 percent of Facebook and Twitter messages, respectively, are related to corporate disclosures. On average, users respond more quickly to disclosures released on Twitter (13 minutes) than on Facebook (25 minutes), whereas disclosures on Facebook have longer user engagement (427 minutes) than those on Twitter (10 minutes).
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subjectComparative analysis ; Disclosure ; Disclosure of information ; Social media ; Social networks ; Studies ; Technology adoption ; Technology application
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abstractABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have been decreasing continuously since 2010, even though more than half of the firms are yet to adopt either platform. The results also show that 7.06 percent and 3.45 percent of Facebook and Twitter messages, respectively, are related to corporate disclosures. On average, users respond more quickly to disclosures released on Twitter (13 minutes) than on Facebook (25 minutes), whereas disclosures on Facebook have longer user engagement (427 minutes) than those on Twitter (10 minutes).
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doi10.2308/isys-50961