schliessen

Filtern

 

Bibliotheken

Branding in the Asian context: a Malaysian perspective

Purpose - The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country.Design methodology approach - Inter alia... Full description

Journal Title: Asia Pacific journal of marketing and logistics 2013-03-29, Vol.25 (2), p.287-297
Main Author: Faridah Syed Alwi, Sharifah
Other Authors: Melewar, T.C
Format: Electronic Article Electronic Article
Language: English
Subjects:
Publisher: Patrington: Emerald Group Publishing Limited
ID: ISSN: 1355-5855
Zum Text:
SendSend as email Add to Book BagAdd to Book Bag
Staff View
recordid: cdi_proquest_journals_2439118603
title: Branding in the Asian context: a Malaysian perspective
format: Article
creator:
  • Faridah Syed Alwi, Sharifah
  • Melewar, T.C
subjects:
  • Brand loyalty
  • Brands
  • Islamic financing
  • Marketing
  • Rationality
  • Studies
  • Web sites
ispartof: Asia Pacific journal of marketing and logistics, 2013-03-29, Vol.25 (2), p.287-297
description: Purpose - The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country.Design methodology approach - Inter alia, this paper examines six facets of branding across different industries and contexts. The first study examines issues of branding in the Islamic financial services. The second paper investigates airline brand reputation. The third paper explores employer branding in the context of hotels. The fourth study explicates online brand personality in the banking sector. The fifth project evaluates the aspect of brand loyalty in the telecommunication industry and the final paper unfolds the industrial brand loyalty and ethical brand.Findings - The paper highlights six findings across six different industries in Malaysia.Originality value - The paper gives a Malaysian perspective on branding in Asia.
language: eng
source:
identifier: ISSN: 1355-5855
fulltext: no_fulltext
issn:
  • 1355-5855
  • 1758-4248
url: Link


@attributes
NO1
SEARCH_ENGINEprimo_central_multiple_fe
SEARCH_ENGINE_TYPEPrimo Central Search Engine
RANK2.1893935
LOCALfalse
PrimoNMBib
record
control
sourceidproquest_cross
recordidTN_cdi_proquest_journals_2439118603
sourceformatXML
sourcesystemPC
sourcerecordid2920136761
originalsourceidFETCH-LOGICAL-c3166-de6e8823ad6f4cc680c198f7fe5f02e2e89a306407fd5ca95ee42f9acb5734520
addsrcrecordideNqNkF1LwzAUhoMoOKc_wLuCt1Zz8tXUuzn8gok3el1ieqIZXVuTTty_NzqvJg4hkHDyPOeFl5BjoGcAVJ8Dl1JqCRzSEVTpHTKCQupcMKF30zv95wmQ--QgxjmlyWIwIuoymLb27Uvm22x4xWwSvWkz27UDfgwXmcnuTWNW38MeQ-zRDv4dD8meM03Eo597TJ6urx6nt_ns4eZuOpnlloNSeY0KtWbc1MoJa5WmFkrtCofSUYYMdWk4VYIWrpbWlBJRMFca-ywLLiSjY3Ky3tuH7m2Jcajm3TK0KbJigpcAWlG-jUptFKIoQUOiYE3Z0MUY0FV98AsTVhXQ6qvE6leJySk2HOsHM_hUTzC-2WrStYkLDKap_xV2-oeyiVZ97egnsMWN_g
sourcetypeAggregation Database
isCDItrue
recordtypearticle
pqid1317479181
display
typearticle
titleBranding in the Asian context: a Malaysian perspective
creatorFaridah Syed Alwi, Sharifah ; Melewar, T.C
contributorMelewar, T.C.
creatorcontribFaridah Syed Alwi, Sharifah ; Melewar, T.C ; Melewar, T.C.
descriptionPurpose - The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country.Design methodology approach - Inter alia, this paper examines six facets of branding across different industries and contexts. The first study examines issues of branding in the Islamic financial services. The second paper investigates airline brand reputation. The third paper explores employer branding in the context of hotels. The fourth study explicates online brand personality in the banking sector. The fifth project evaluates the aspect of brand loyalty in the telecommunication industry and the final paper unfolds the industrial brand loyalty and ethical brand.Findings - The paper highlights six findings across six different industries in Malaysia.Originality value - The paper gives a Malaysian perspective on branding in Asia.
identifier
0ISSN: 1355-5855
1EISSN: 1758-4248
2DOI: 10.1108/13555851311314068
languageeng
publisherPatrington: Emerald Group Publishing Limited
subjectBrand loyalty ; Brands ; Islamic financing ; Marketing ; Rationality ; Studies ; Web sites
ispartofAsia Pacific journal of marketing and logistics, 2013-03-29, Vol.25 (2), p.287-297
rights
0Emerald Group Publishing Limited
1Copyright Emerald Group Publishing Limited 2013
2Emerald Group Publishing Limited 2013
lds50peer_reviewed
citedbyFETCH-LOGICAL-c3166-de6e8823ad6f4cc680c198f7fe5f02e2e89a306407fd5ca95ee42f9acb5734520
citesFETCH-LOGICAL-c3166-de6e8823ad6f4cc680c198f7fe5f02e2e89a306407fd5ca95ee42f9acb5734520
links
openurl$$Topenurl_article
thumbnail$$Usyndetics_thumb_exl
search
contributorMelewar, T.C.
creatorcontrib
0Faridah Syed Alwi, Sharifah
1Melewar, T.C
title
0Branding in the Asian context: a Malaysian perspective
1Asia Pacific journal of marketing and logistics
descriptionPurpose - The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country.Design methodology approach - Inter alia, this paper examines six facets of branding across different industries and contexts. The first study examines issues of branding in the Islamic financial services. The second paper investigates airline brand reputation. The third paper explores employer branding in the context of hotels. The fourth study explicates online brand personality in the banking sector. The fifth project evaluates the aspect of brand loyalty in the telecommunication industry and the final paper unfolds the industrial brand loyalty and ethical brand.Findings - The paper highlights six findings across six different industries in Malaysia.Originality value - The paper gives a Malaysian perspective on branding in Asia.
subject
0Brand loyalty
1Brands
2Islamic financing
3Marketing
4Rationality
5Studies
6Web sites
issn
01355-5855
11758-4248
fulltextfalse
rsrctypearticle
creationdate2013
recordtypearticle
recordideNqNkF1LwzAUhoMoOKc_wLuCt1Zz8tXUuzn8gok3el1ieqIZXVuTTty_NzqvJg4hkHDyPOeFl5BjoGcAVJ8Dl1JqCRzSEVTpHTKCQupcMKF30zv95wmQ--QgxjmlyWIwIuoymLb27Uvm22x4xWwSvWkz27UDfgwXmcnuTWNW38MeQ-zRDv4dD8meM03Eo597TJ6urx6nt_ns4eZuOpnlloNSeY0KtWbc1MoJa5WmFkrtCofSUYYMdWk4VYIWrpbWlBJRMFca-ywLLiSjY3Ky3tuH7m2Jcajm3TK0KbJigpcAWlG-jUptFKIoQUOiYE3Z0MUY0FV98AsTVhXQ6qvE6leJySk2HOsHM_hUTzC-2WrStYkLDKap_xV2-oeyiVZ97egnsMWN_g
startdate20130329
enddate20130329
creator
0Faridah Syed Alwi, Sharifah
1Melewar, T.C
generalEmerald Group Publishing Limited
scope
0AAYXX
1CITATION
20U~
31-H
47RO
57WY
67WZ
77XB
88AO
9AXJJW
10BENPR
11BEZIV
12DWQXO
13F~G
14K6~
15L.-
16L.0
17M0C
18PQBIZ
19PQEST
20PQQKQ
21PQUKI
22PRINS
23PYYUZ
24Q9U
sort
creationdate20130329
titleBranding in the Asian context: a Malaysian perspective
authorFaridah Syed Alwi, Sharifah ; Melewar, T.C
facets
frbrtype5
frbrgroupidcdi_FETCH-LOGICAL-c3166-de6e8823ad6f4cc680c198f7fe5f02e2e89a306407fd5ca95ee42f9acb5734520
rsrctypearticles
prefilterarticles
languageeng
creationdate2013
topic
0Brand loyalty
1Brands
2Islamic financing
3Marketing
4Rationality
5Studies
6Web sites
toplevelpeer_reviewed
creatorcontrib
0Faridah Syed Alwi, Sharifah
1Melewar, T.C
collection
0CrossRef
1Global News & ABI/Inform Professional
2Trade PRO
3Asian Business Database
4ABI/INFORM Collection
5ABI/INFORM Global (PDF only)
6ProQuest Central (purchase pre-March 2016)
7ProQuest Pharma Collection
8Asian & European Business Collection
9ProQuest Central
10Business Premium Collection
11ProQuest Central Korea
12ABI/INFORM Global (Corporate)
13ProQuest Business Collection
14ABI/INFORM Professional Advanced
15ABI/INFORM Professional Standard
16ABI/INFORM Global
17ProQuest One Business
18ProQuest One Academic Eastern Edition
19ProQuest One Academic
20ProQuest One Academic UKI Edition
21ProQuest Central China
22ABI/INFORM Collection China
23ProQuest Central Basic
jtitleAsia Pacific journal of marketing and logistics
delivery
delcategoryRemote Search Resource
fulltextno_fulltext
addata
au
0Faridah Syed Alwi, Sharifah
1Melewar, T.C
formatjournal
genrearticle
ristypeJOUR
atitleBranding in the Asian context: a Malaysian perspective
jtitleAsia Pacific journal of marketing and logistics
date2013-03-29
risdate2013
volume25
issue2
spage287
epage297
pages287-297
issn1355-5855
eissn1758-4248
abstractPurpose - The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country.Design methodology approach - Inter alia, this paper examines six facets of branding across different industries and contexts. The first study examines issues of branding in the Islamic financial services. The second paper investigates airline brand reputation. The third paper explores employer branding in the context of hotels. The fourth study explicates online brand personality in the banking sector. The fifth project evaluates the aspect of brand loyalty in the telecommunication industry and the final paper unfolds the industrial brand loyalty and ethical brand.Findings - The paper highlights six findings across six different industries in Malaysia.Originality value - The paper gives a Malaysian perspective on branding in Asia.
copPatrington
pubEmerald Group Publishing Limited
doi10.1108/13555851311314068