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Opinion divided on branding fresh veg

Johnathan Sutton, category technical manager for fresh vegetables with Tesco, said he 'struggled' with the concept of branding fresh produce.

Journal Title: Farmers guardian 2006-02-17, p.14
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: Alma/SFX Local Collection
Publisher: London: UBM Information Ltd
ID: ISSN: 0014-8423
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recordid: cdi_proquest_reports_213446359
title: Opinion divided on branding fresh veg
format: Article
subjects:
  • Brand image
  • Conferences
  • Produce industry
  • Vegetables
ispartof: Farmers guardian, 2006-02-17, p.14
description: Johnathan Sutton, category technical manager for fresh vegetables with Tesco, said he 'struggled' with the concept of branding fresh produce.
language: eng
source: Alma/SFX Local Collection
identifier: ISSN: 0014-8423
fulltext: fulltext
issn:
  • 0014-8423
url: Link


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descriptionJohnathan Sutton, category technical manager for fresh vegetables with Tesco, said he 'struggled' with the concept of branding fresh produce.
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abstractJohnathan Sutton, category technical manager for fresh vegetables with Tesco, said he 'struggled' with the concept of branding fresh produce.
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