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Impact of the graphic Canadian warning labels on adult smoking behaviour

Objective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up. Main outcome measures: Smoki... Full description

Journal Title: Tobacco control 2003-12, Vol.12 (4), p.391-395
Main Author: Hammond, D
Other Authors: Fong, G T , McDonald, P W , Cameron, R , Brown, K S
Format: Electronic Article Electronic Article
Language: English
Subjects:
Age
Quelle: Alma/SFX Local Collection
Publisher: England: BMJ Publishing Group Ltd
ID: ISSN: 0964-4563
Link: https://www.ncbi.nlm.nih.gov/pubmed/14660774
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recordid: cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_1747800
title: Impact of the graphic Canadian warning labels on adult smoking behaviour
format: Article
creator:
  • Hammond, D
  • Fong, G T
  • McDonald, P W
  • Cameron, R
  • Brown, K S
subjects:
  • Adolescent
  • Adult
  • Advertising as Topic
  • Age
  • Analysis
  • Behavior
  • behavior mechanisms
  • Cancer
  • cessation
  • Cigarette smoking
  • Cigarettes
  • education
  • Female
  • Follow-Up Studies
  • genetic structures
  • Health Behavior
  • Health Knowledge, Attitudes, Practice
  • Health risk assessment
  • Health Surveys
  • Households
  • Humans
  • Logistic regression
  • Male
  • Ontario - epidemiology
  • Opinion polls
  • policy
  • processes
  • Product Labeling
  • psychological phenomena
  • Random Allocation
  • Regression analysis
  • Research Paper
  • respiratory tract diseases
  • Smoking
  • Smoking - adverse effects
  • Smoking cessation
  • Smoking Cessation - methods
  • Software
  • Studies
  • Telephone
  • Telephones
  • Tobacco
  • Tobacco industry
  • Tobacco use
  • warning labels
  • Warnings
ispartof: Tobacco control, 2003-12, Vol.12 (4), p.391-395
description: Objective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up. Main outcome measures: Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, and salience of the warning labels. Results: Virtually all smokers (91%) reported having read the warning labels and smokers demonstrated a thorough knowledge of their content. A strong positive relation was observed between a measure of cognitive processing—the extent to which smokers reported reading, thinking about, and discussing the new labels—and smokers’ intentions to quit (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 to 1.16; p < 0.001). Most important, cognitive processing predicted cessation behaviour at follow up. Smokers who had read, thought about, and discussed the new labels at baseline were more likely to have quit, made a quit attempt, or reduced their smoking three months later, after adjusting for intentions to quit and smoking status at baseline (OR 1.07, 95% CI 1.03 to 1.12; p < 0.001). Conclusions: Graphic cigarette warning labels serve as an effective population based smoking cessation intervention. The findings add to the growing literature on health warnings and provide strong support for the effectiveness of Canada’s tobacco labelling policy.
language: eng
source: Alma/SFX Local Collection
identifier: ISSN: 0964-4563
fulltext: fulltext
issn:
  • 0964-4563
  • 1468-3318
url: Link


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descriptionObjective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up. Main outcome measures: Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, and salience of the warning labels. Results: Virtually all smokers (91%) reported having read the warning labels and smokers demonstrated a thorough knowledge of their content. A strong positive relation was observed between a measure of cognitive processing—the extent to which smokers reported reading, thinking about, and discussing the new labels—and smokers’ intentions to quit (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 to 1.16; p < 0.001). Most important, cognitive processing predicted cessation behaviour at follow up. Smokers who had read, thought about, and discussed the new labels at baseline were more likely to have quit, made a quit attempt, or reduced their smoking three months later, after adjusting for intentions to quit and smoking status at baseline (OR 1.07, 95% CI 1.03 to 1.12; p < 0.001). Conclusions: Graphic cigarette warning labels serve as an effective population based smoking cessation intervention. The findings add to the growing literature on health warnings and provide strong support for the effectiveness of Canada’s tobacco labelling policy.
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subjectAdolescent ; Adult ; Advertising as Topic ; Age ; Analysis ; Behavior ; behavior mechanisms ; Cancer ; cessation ; Cigarette smoking ; Cigarettes ; education ; Female ; Follow-Up Studies ; genetic structures ; Health Behavior ; Health Knowledge, Attitudes, Practice ; Health risk assessment ; Health Surveys ; Households ; Humans ; Logistic regression ; Male ; Ontario - epidemiology ; Opinion polls ; policy ; processes ; Product Labeling ; psychological phenomena ; Random Allocation ; Regression analysis ; Research Paper ; respiratory tract diseases ; Smoking ; Smoking - adverse effects ; Smoking cessation ; Smoking Cessation - methods ; Software ; Studies ; Telephone ; Telephones ; Tobacco ; Tobacco industry ; Tobacco use ; warning labels ; Warnings
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descriptionObjective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up. Main outcome measures: Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, and salience of the warning labels. Results: Virtually all smokers (91%) reported having read the warning labels and smokers demonstrated a thorough knowledge of their content. A strong positive relation was observed between a measure of cognitive processing—the extent to which smokers reported reading, thinking about, and discussing the new labels—and smokers’ intentions to quit (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 to 1.16; p < 0.001). Most important, cognitive processing predicted cessation behaviour at follow up. Smokers who had read, thought about, and discussed the new labels at baseline were more likely to have quit, made a quit attempt, or reduced their smoking three months later, after adjusting for intentions to quit and smoking status at baseline (OR 1.07, 95% CI 1.03 to 1.12; p < 0.001). Conclusions: Graphic cigarette warning labels serve as an effective population based smoking cessation intervention. The findings add to the growing literature on health warnings and provide strong support for the effectiveness of Canada’s tobacco labelling policy.
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37Software
38Studies
39Telephone
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24Opinion polls
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notesCorrespondence to:
 David Hammond
 MSc, Department of Psychology, University of Waterloo, 200 University Avenue West, Waterloo, Ontario N21 3G1, Canada; dhammond@uwaterloo.ca
abstractObjective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up. Main outcome measures: Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, and salience of the warning labels. Results: Virtually all smokers (91%) reported having read the warning labels and smokers demonstrated a thorough knowledge of their content. A strong positive relation was observed between a measure of cognitive processing—the extent to which smokers reported reading, thinking about, and discussing the new labels—and smokers’ intentions to quit (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 to 1.16; p < 0.001). Most important, cognitive processing predicted cessation behaviour at follow up. Smokers who had read, thought about, and discussed the new labels at baseline were more likely to have quit, made a quit attempt, or reduced their smoking three months later, after adjusting for intentions to quit and smoking status at baseline (OR 1.07, 95% CI 1.03 to 1.12; p < 0.001). Conclusions: Graphic cigarette warning labels serve as an effective population based smoking cessation intervention. The findings add to the growing literature on health warnings and provide strong support for the effectiveness of Canada’s tobacco labelling policy.
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