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Reducing the stigma of herpes simplex virus infection: lessons from an online video contest

In a thematic content analysis of 103 publicly produced YouTube videos designed to destigmatise HSV infection, we identified five destigmatising strategies and differing abilities to successfully destigmatise HSV. We conclude that efforts to reduce HSV-associated stigma may be unsuccessful and may e... Full description

Journal Title: Sexual Health 2012, Vol.9(5), p.438-444
Main Author: Shearer, Lee
Other Authors: Simmons, Lisa , Mindel, Adrian , Stanberry, Lawrence , Rosenthal, Susan,
Format: Electronic Article Electronic Article
Language: English
Subjects:
HSV
ID: ISSN: 1448-5028 ; E-ISSN: 1449-8987 ; DOI: 10.1071/SH11188
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recordid: csiro10.1071/SH11188
title: Reducing the stigma of herpes simplex virus infection: lessons from an online video contest
format: Article
creator:
  • Shearer, Lee
  • Simmons, Lisa
  • Mindel, Adrian
  • Stanberry, Lawrence
  • Rosenthal, Susan
subjects:
  • HSV
  • media
  • sexually transmissible infections
  • YouTube.
ispartof: Sexual Health, 2012, Vol.9(5), p.438-444
description: In a thematic content analysis of 103 publicly produced YouTube videos designed to destigmatise HSV infection, we identified five destigmatising strategies and differing abilities to successfully destigmatise HSV. We conclude that efforts to reduce HSV-associated stigma may be unsuccessful and may even perpetuate stigma. Special attention must be paid to balance and affective content, specifically humor, when attempting to convey a destigmatising message.
language: eng
source:
identifier: ISSN: 1448-5028 ; E-ISSN: 1449-8987 ; DOI: 10.1071/SH11188
fulltext: no_fulltext
issn:
  • 1448-5028
  • 1449-8987
  • 14485028
  • 14498987
url: Link


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subjectHSV; media; sexually transmissible infections; YouTube.
descriptionIn a thematic content analysis of 103 publicly produced YouTube videos designed to destigmatise HSV infection, we identified five destigmatising strategies and differing abilities to successfully destigmatise HSV. We conclude that efforts to reduce HSV-associated stigma may be unsuccessful and may even perpetuate stigma. Special attention must be paid to balance and affective content, specifically humor, when attempting to convey a destigmatising message.
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titleReducing the stigma of herpes simplex virus infection: lessons from an online video contest
descriptionIn a thematic content analysis of 103 publicly produced YouTube videos designed to destigmatise HSV infection, we identified five destigmatising strategies and differing abilities to successfully destigmatise HSV. We conclude that efforts to reduce HSV-associated stigma may be unsuccessful and may even perpetuate stigma. Special attention must be paid to balance and affective content, specifically humor, when attempting to convey a destigmatising message.
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abstractIn a thematic content analysis of 103 publicly produced YouTube videos designed to destigmatise HSV infection, we identified five destigmatising strategies and differing abilities to successfully destigmatise HSV. We conclude that efforts to reduce HSV-associated stigma may be unsuccessful and may even perpetuate stigma. Special attention must be paid to balance and affective content, specifically humor, when attempting to convey a destigmatising message.
copMelbourne
pubCSIRO Publishing
doi10.1071/SH11188
pages438-444