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MARKETING JASA DI INSTITUSI PENDIDIKAN (Analisis Pemasaran dalam Pendidikan)

The entry of a business concept (corporate) into the world of education has changed people's negative outlook towards education. Education becomes a commodity to be traded land. Massive campaign conducted mass then seasoned by the actions of KKN (corruption, collusion and nepotism) and payments will... Ausführliche Beschreibung

Zeitschriftentitel: Falasifa: Jurnal Studi Keislaman 01 April 2016, Vol.7(1), pp.21-52
1. Verfasser: Moch. Khafidz Fuad Raya
Medienart: E-Artikel E-Artikel
Sprache: ind
Quelle: Directory of Open Access Journals (DOAJ)
ID: ISSN: 2085-3815 ; E-ISSN: 2527-8711
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title: MARKETING JASA DI INSTITUSI PENDIDIKAN (Analisis Pemasaran dalam Pendidikan)
format: Article
creator:
  • Moch. Khafidz Fuad Raya
ispartof: Falasifa: Jurnal Studi Keislaman, 01 April 2016, Vol.7(1), pp.21-52
description: The entry of a business concept (corporate) into the world of education has changed people's negative outlook towards education. Education becomes a commodity to be traded land. Massive campaign conducted mass then seasoned by the actions of KKN (corruption, collusion and nepotism) and payments will be the case most common in Indonesia. That fact has been tarnished for educational institutions, and blame the marketing concept which has been used. If examine comprehensively and thoroughly, marketing activities did not constitute a "sell" or profit as much as possible. Marketing (marketing) education intended to improve the quality of education and increase trust (confidence) to the education community itself, with emphasis on the needs (needs) and all that desired by the community education (wants).
language: ind
source: Directory of Open Access Journals (DOAJ)
identifier: ISSN: 2085-3815 ; E-ISSN: 2527-8711
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issn:
  • 2085-3815
  • 20853815
  • 2527-8711
  • 25278711
url: Link


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The entry of a business concept (corporate) into the world of education has changed people's negative outlook towards education. Education becomes a commodity to be traded land. Massive campaign conducted mass then seasoned by the actions of KKN (corruption, collusion and nepotism) and payments will be the case most common in Indonesia. That fact has been tarnished for educational institutions, and blame the marketing concept which has been used. If examine comprehensively and thoroughly, marketing activities did not constitute a "sell" or profit as much as possible. Marketing (marketing) education intended to improve the quality of education and increase trust (confidence) to the education community itself, with emphasis on the needs (needs) and all that desired by the community education (wants).

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