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Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy

This article conceptualizes the relationships among strategic resources, strategic actions, and consequent performance by incorporating the strategic sense-making perspective into the resource-based view. Specifically, the study suggests that the firm can use both such as organizational responsivene... Full description

Journal Title: Industrial Marketing Management 2011, Vol.40(2), pp.267-277
Main Author: Wei, Yinghong (Susan)
Other Authors: Wang, Qiong
Format: Electronic Article Electronic Article
Language: English
Subjects:
ID: ISSN: 0019-8501 ; E-ISSN: 1873-2062 ; DOI: 10.1016/j.indmarman.2010.06.039
Link: https://www.sciencedirect.com/science/article/pii/S0019850110001227
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title: Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy
format: Article
creator:
  • Wei, Yinghong (Susan)
  • Wang, Qiong
subjects:
  • Strategic Actions
  • Strategic Resources
  • Market Information System
  • Organizational Responsiveness
  • Innovation Strategy
  • Resource-Based View
  • Competitive Marketing Advantage
  • Business
ispartof: Industrial Marketing Management, 2011, Vol.40(2), pp.267-277
description: This article conceptualizes the relationships among strategic resources, strategic actions, and consequent performance by incorporating the strategic sense-making perspective into the resource-based view. Specifically, the study suggests that the firm can use both such as organizational responsiveness and such as innovation strategy to make sense of such as a market information system. The firm can then translate the strategic resources into a competitive marketing advantage, which leads in turn to superior financial performance. The study tests this framework by surveying 180 manufacturing firms in China. The empirical results support the theoretical framework.
language: eng
source:
identifier: ISSN: 0019-8501 ; E-ISSN: 1873-2062 ; DOI: 10.1016/j.indmarman.2010.06.039
fulltext: no_fulltext
issn:
  • 0019-8501
  • 00198501
  • 1873-2062
  • 18732062
url: Link


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descriptionThis article conceptualizes the relationships among strategic resources, strategic actions, and consequent performance by incorporating the strategic sense-making perspective into the resource-based view. Specifically, the study suggests that the firm can use both such as organizational responsiveness and such as innovation strategy to make sense of such as a market information system. The firm can then translate the strategic resources into a competitive marketing advantage, which leads in turn to superior financial performance. The study tests this framework by surveying 180 manufacturing firms in China. The empirical results support the theoretical framework.
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