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Cleanliness and godliness: Mutual association between two kinds of personal purity

Purity rituals (such as baptism, mikvah, and ablution) are an important component of many religious practices. These practices not only help protect the faithful from physical contaminants, but also bestow symbolic purity and maintain the sanctity of sacred objects. The present work examines the ass... Full description

Journal Title: Journal of Experimental Social Psychology November 2012, Vol.48(6), pp.1365-1368
Main Author: Preston, Jesse Lee
Other Authors: Ritter, Ryan S
Format: Electronic Article Electronic Article
Language: English
Subjects:
ID: ISSN: 0022-1031 ; E-ISSN: 1096-0465 ; DOI: 10.1016/j.jesp.2012.05.015
Link: https://www.sciencedirect.com/science/article/pii/S0022103112000960
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recordid: elsevier_sdoi_10_1016_j_jesp_2012_05_015
title: Cleanliness and godliness: Mutual association between two kinds of personal purity
format: Article
creator:
  • Preston, Jesse Lee
  • Ritter, Ryan S
subjects:
  • Religion
  • Purity
  • Embodiment
  • Disgust
  • Religion
  • Sociology & Social History
  • Psychology
ispartof: Journal of Experimental Social Psychology, November 2012, Vol.48(6), pp.1365-1368
description: Purity rituals (such as baptism, mikvah, and ablution) are an important component of many religious practices. These practices not only help protect the faithful from physical contaminants, but also bestow symbolic purity and maintain the sanctity of sacred objects. The present work examines the association between religion and cleanliness, as two representations of personal purity. Religious primes were found to activate cleanliness concepts in a word-stem completion task (Study 1), and increased the subjective value of cleaning products (Study 2). In a final study, cleaning primes increased ratings of religious value. These studies suggest a mutual association between religiousness and cleanliness, and that each may activate the other as goals for personal purity. ► Three studies demonstrate a bi-directional association between religion and cleanliness. ► Religion primes increase accessibility of cleaning-related concepts (Study 1). ► Religion primes enhance value of cleaning products, indicating cleanliness goal (Study 2). ► Clean prime enhances value of religious beliefs (Study 3), indicating a religious goal.
language: eng
source:
identifier: ISSN: 0022-1031 ; E-ISSN: 1096-0465 ; DOI: 10.1016/j.jesp.2012.05.015
fulltext: no_fulltext
issn:
  • 0022-1031
  • 00221031
  • 1096-0465
  • 10960465
url: Link


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subjectReligion ; Purity ; Embodiment ; Disgust ; Religion ; Sociology & Social History ; Psychology
descriptionPurity rituals (such as baptism, mikvah, and ablution) are an important component of many religious practices. These practices not only help protect the faithful from physical contaminants, but also bestow symbolic purity and maintain the sanctity of sacred objects. The present work examines the association between religion and cleanliness, as two representations of personal purity. Religious primes were found to activate cleanliness concepts in a word-stem completion task (Study 1), and increased the subjective value of cleaning products (Study 2). In a final study, cleaning primes increased ratings of religious value. These studies suggest a mutual association between religiousness and cleanliness, and that each may activate the other as goals for personal purity. ► Three studies demonstrate a bi-directional association between religion and cleanliness. ► Religion primes increase accessibility of cleaning-related concepts (Study 1). ► Religion primes enhance value of cleaning products, indicating cleanliness goal (Study 2). ► Clean prime enhances value of religious beliefs (Study 3), indicating a religious goal.
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Purity rituals (such as baptism, mikvah, and ablution) are an important component of many religious practices. These practices not only help protect the faithful from physical contaminants, but also bestow symbolic purity and maintain the sanctity of sacred objects. The present work examines the association between religion and cleanliness, as two representations of personal purity. Religious primes were found to activate cleanliness concepts in a word-stem completion task (Study 1), and increased the subjective value of cleaning products (Study 2). In a final study, cleaning primes increased ratings of religious value. These studies suggest a mutual association between religiousness and cleanliness, and that each may activate the other as goals for personal purity.

► Three studies demonstrate a bi-directional association between religion and cleanliness. ► Religion primes increase accessibility of cleaning-related concepts (Study 1). ► Religion primes enhance value of cleaning products, indicating cleanliness goal (Study 2). ► Clean prime enhances value of religious beliefs (Study 3), indicating a religious goal.

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Purity rituals (such as baptism, mikvah, and ablution) are an important component of many religious practices. These practices not only help protect the faithful from physical contaminants, but also bestow symbolic purity and maintain the sanctity of sacred objects. The present work examines the association between religion and cleanliness, as two representations of personal purity. Religious primes were found to activate cleanliness concepts in a word-stem completion task (Study 1), and increased the subjective value of cleaning products (Study 2). In a final study, cleaning primes increased ratings of religious value. These studies suggest a mutual association between religiousness and cleanliness, and that each may activate the other as goals for personal purity.

► Three studies demonstrate a bi-directional association between religion and cleanliness. ► Religion primes increase accessibility of cleaning-related concepts (Study 1). ► Religion primes enhance value of cleaning products, indicating cleanliness goal (Study 2). ► Clean prime enhances value of religious beliefs (Study 3), indicating a religious goal.

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