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Do Chinese consumers care about corporate social responsibility?

As cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practi... Full description

Journal Title: Asian Journal of Business Research 2012, Vol.2(1), p.69(23)
Main Author: Chu, Shu-Chuan
Other Authors: Lin, Jhih-Syuan
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: Cengage Learning, Inc.
ID: ISSN: 1178-8933
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recordid: gale_ofa389508489
title: Do Chinese consumers care about corporate social responsibility?
format: Article
creator:
  • Chu, Shu-Chuan
  • Lin, Jhih-Syuan
subjects:
  • Consumer Behavior – Social Aspects
  • Consumer Behavior – Analysis
  • Corporate Social Responsibility – Social Aspects
  • Corporate Social Responsibility – Analysis
  • Advertising Campaigns – Analysis
  • Advertising Campaigns – Social Aspects
ispartof: Asian Journal of Business Research, 2012, Vol.2(1), p.69(23)
description: As cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed. Keyword: corporate social responsibility (CSR), advertising, culture, cosmetic industry, and China
language: eng
source: Cengage Learning, Inc.
identifier: ISSN: 1178-8933
fulltext: fulltext
issn:
  • 1178-8933
  • 11788933
url: Link


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subjectConsumer Behavior – Social Aspects ; Consumer Behavior – Analysis ; Corporate Social Responsibility – Social Aspects ; Corporate Social Responsibility – Analysis ; Advertising Campaigns – Analysis ; Advertising Campaigns – Social Aspects
descriptionAs cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed. Keyword: corporate social responsibility (CSR), advertising, culture, cosmetic industry, and China
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abstractAs cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed. Keyword: corporate social responsibility (CSR), advertising, culture, cosmetic industry, and China
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