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Consumers' Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers

Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of... Full description

Journal Title: International Journal of Strategic Communication 01 January 2013, Vol.7(1), pp.43-64
Main Author: Chu, Shu-Chuan
Other Authors: Lin, Jhih-Syuan
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: Taylor & Francis (Taylor & Francis Group)
ID: ISSN: 1553-118X ; E-ISSN: 1553-1198 ; DOI: 10.1080/1553118X.2012.711401
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recordid: informaworld_s10_1080_1553118X_2012_711401
title: Consumers' Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers
format: Article
creator:
  • Chu, Shu-Chuan
  • Lin, Jhih-Syuan
subjects:
  • Journalism & Communications
ispartof: International Journal of Strategic Communication, 01 January 2013, Vol.7(1), pp.43-64
description: Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed.
language: eng
source: Taylor & Francis (Taylor & Francis Group)
identifier: ISSN: 1553-118X ; E-ISSN: 1553-1198 ; DOI: 10.1080/1553118X.2012.711401
fulltext: fulltext
issn:
  • 1553-118X
  • 1553118X
  • 1553-1198
  • 15531198
url: Link


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descriptionUsing survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed.
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Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed.

pubTaylor & Francis Group
doi10.1080/1553118X.2012.711401
urlhttp://www.tandfonline.com/doi/abs/10.1080/1553118X.2012.711401
date2013-01-01