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Consumers' Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers

Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of... Full description

Journal Title: International Journal of Strategic Communication 2013, Vol.7(1), p.43
Main Author: Chu, Shu-Chuan
Other Authors: Lin, Jhih-Syuan
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: © ProQuest LLC All rights reserved
ID: ISSN: 1553118X
Link: http://search.proquest.com/docview/1241611163/?pq-origsite=primo
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recordid: proquest1241611163
title: Consumers' Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers
format: Article
creator:
  • Chu, Shu-Chuan
  • Lin, Jhih-Syuan
subjects:
  • China
  • United States–Us
  • Studies
  • Social Responsibility
  • Cultural Differences
  • Perceptions
  • Communication
  • Asia & the Pacific
  • United States
  • Experiment/Theoretical Treatment
  • Social Responsibility
  • Social Trends & Culture
ispartof: International Journal of Strategic Communication, 2013, Vol.7(1), p.43
description: Using survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed. [PUBLICATION ]
language: eng
source: © ProQuest LLC All rights reserved
identifier: ISSN: 1553118X
fulltext: fulltext
issn:
  • 1553118X
  • 1553-118X
url: Link


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descriptionUsing survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed. [PUBLICATION ]
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abstractUsing survey data from the U.S. and China, this cross-national study examines consumers' corporate social responsibility (CSR) perception from a cultural perspective. The results suggest that CSR is important in China, with Chinese consumers having revealed a higher level of perceived importance of CSR and expectations about CSR than respondents in the United States. The findings also show significant differences between the two countries with respect to purchase intentions. These results are discussed in terms of the role of cultural values in perceptions and behavior towards CSR. Theoretical and practical implications for global CSR strategies in communication are discussed. [PUBLICATION ABSTRACT]
copPhiladelphia
pubTaylor & Francis Ltd.
urlhttp://search.proquest.com/docview/1241611163/
date2013-01-01