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Firm innovativeness and business performance: The joint moderating effects of market turbulence and competition

To clarify the nature of the effect of firm innovativeness on business performance, this study draws on contingency theory and an interactional perspective to develop a conceptual framework to investigate how the interaction between market turbulence and competitive intensity moderates the relations... Full description

Journal Title: Industrial Marketing Management Nov 2013, Vol.42(8), p.1279
Main Author: Tsai, Kuen-Hung
Other Authors: Yang, Shu-Yi
Format: Electronic Article Electronic Article
Language: English
Subjects:
ID: ISSN: 00198501 ; E-ISSN: 18732062
Link: http://search.proquest.com/docview/1465000554/?pq-origsite=primo
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recordid: proquest1465000554
title: Firm innovativeness and business performance: The joint moderating effects of market turbulence and competition
format: Article
creator:
  • Tsai, Kuen-Hung
  • Yang, Shu-Yi
subjects:
  • Taiwan
  • Financial Performance
  • Studies
  • Regression Analysis
  • Competition
  • Innovations
  • Management Theory
  • Organizational Behavior
  • Investment Analysis & Personal Finance
  • Experiment/Theoretical Treatment
ispartof: Industrial Marketing Management, Nov 2013, Vol.42(8), p.1279
description: To clarify the nature of the effect of firm innovativeness on business performance, this study draws on contingency theory and an interactional perspective to develop a conceptual framework to investigate how the interaction between market turbulence and competitive intensity moderates the relationship between firm innovativeness and business performance. This study used survey data from a sample of 154 high-tech manufacturing firms in Taiwan and employed hierarchical moderated regression analysis to test the hypotheses developed. The results reveal that the effect of firm innovativeness on business performance varies across the different configurations of market turbulence and competitive intensity. Specifically, the performance effect of firm innovativeness is most positive under high market turbulence and high competitive intensity; the performance effect is least positive under low market turbulence and low competitive intensity. However, the performance benefits of firm innovativeness fail to materialize under low market turbulence and high competitive intensity. Overall, these findings highlight that market turbulence and competition jointly influence the direction and strength of the performance effect of firm innovativeness. This study advances firm innovativeness research by identifying the configurational market conditions that augment or limit the value of firm innovativeness. [PUBLICATION ]
language: eng
source:
identifier: ISSN: 00198501 ; E-ISSN: 18732062
fulltext: fulltext
issn:
  • 00198501
  • 0019-8501
  • 18732062
  • 1873-2062
url: Link


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titleFirm innovativeness and business performance: The joint moderating effects of market turbulence and competition
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identifierISSN: 00198501 ; E-ISSN: 18732062
subjectTaiwan ; Financial Performance ; Studies ; Regression Analysis ; Competition ; Innovations ; Management Theory ; Organizational Behavior ; Investment Analysis & Personal Finance ; Experiment/Theoretical Treatment
descriptionTo clarify the nature of the effect of firm innovativeness on business performance, this study draws on contingency theory and an interactional perspective to develop a conceptual framework to investigate how the interaction between market turbulence and competitive intensity moderates the relationship between firm innovativeness and business performance. This study used survey data from a sample of 154 high-tech manufacturing firms in Taiwan and employed hierarchical moderated regression analysis to test the hypotheses developed. The results reveal that the effect of firm innovativeness on business performance varies across the different configurations of market turbulence and competitive intensity. Specifically, the performance effect of firm innovativeness is most positive under high market turbulence and high competitive intensity; the performance effect is least positive under low market turbulence and low competitive intensity. However, the performance benefits of firm innovativeness fail to materialize under low market turbulence and high competitive intensity. Overall, these findings highlight that market turbulence and competition jointly influence the direction and strength of the performance effect of firm innovativeness. This study advances firm innovativeness research by identifying the configurational market conditions that augment or limit the value of firm innovativeness. [PUBLICATION ]
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abstractTo clarify the nature of the effect of firm innovativeness on business performance, this study draws on contingency theory and an interactional perspective to develop a conceptual framework to investigate how the interaction between market turbulence and competitive intensity moderates the relationship between firm innovativeness and business performance. This study used survey data from a sample of 154 high-tech manufacturing firms in Taiwan and employed hierarchical moderated regression analysis to test the hypotheses developed. The results reveal that the effect of firm innovativeness on business performance varies across the different configurations of market turbulence and competitive intensity. Specifically, the performance effect of firm innovativeness is most positive under high market turbulence and high competitive intensity; the performance effect is least positive under low market turbulence and low competitive intensity. However, the performance benefits of firm innovativeness fail to materialize under low market turbulence and high competitive intensity. Overall, these findings highlight that market turbulence and competition jointly influence the direction and strength of the performance effect of firm innovativeness. This study advances firm innovativeness research by identifying the configurational market conditions that augment or limit the value of firm innovativeness. [PUBLICATION ABSTRACT]
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pages1279-1294
date2013-11-01