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A STUDY ON CONSUMER DECISION TOWARDS PURCHASE OF ORGANIC FOOD PRODUCTS: A CASE STUDY OF DELHI

Traditional marketing concept imparts that the products were made to be sold to the customers, whereas the modern marketing practices emphasize on identifying the needs of the customers and then starts the manufacturing process. However, the current marketing concepts extend towards satisfying the n... Full description

Journal Title: Indian Journal of Commerce and Management Studies May 2015, Vol.6(2), pp.84-87
Main Author: Laheri, Vishal
Other Authors: Arya, Purushottam
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: © ProQuest LLC All rights reserved
ID: ISSN: 22490310
Link: http://search.proquest.com/docview/1687987363/?pq-origsite=primo
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title: A STUDY ON CONSUMER DECISION TOWARDS PURCHASE OF ORGANIC FOOD PRODUCTS: A CASE STUDY OF DELHI
format: Article
creator:
  • Laheri, Vishal
  • Arya, Purushottam
subjects:
  • India
  • Consumer Behavior
  • Natural & Organic Foods
  • Food Products
  • Studies
  • Asia & the Pacific
  • Market Research
  • Food Processing Industry
  • Experiment/Theoretical Treatment
ispartof: Indian Journal of Commerce and Management Studies, May 2015, Vol.6(2), pp.84-87
description: Traditional marketing concept imparts that the products were made to be sold to the customers, whereas the modern marketing practices emphasize on identifying the needs of the customers and then starts the manufacturing process. However, the current marketing concepts extend towards satisfying the needs of the customers without causing any environmental degradation. Now-a-days customers are expected to minimise environmental degradation through their consumption habits. The study has selected organic food products for studying the decision of consumers towards their consuming habits. At the first stage, researchers conducted an in-depth interview of the manufacturer of organic food products in Delhi, and later on they conducted a survey for 45 respondents across different organic food products stores in Delhi. The results revealed various facilitators and barriers affecting the purchase of organic food products. In addition, the level of awareness of consumers was analysed through this survey.
language: eng
source: © ProQuest LLC All rights reserved
identifier: ISSN: 22490310
fulltext: fulltext
issn:
  • 22490310
  • 2249-0310
url: Link


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descriptionTraditional marketing concept imparts that the products were made to be sold to the customers, whereas the modern marketing practices emphasize on identifying the needs of the customers and then starts the manufacturing process. However, the current marketing concepts extend towards satisfying the needs of the customers without causing any environmental degradation. Now-a-days customers are expected to minimise environmental degradation through their consumption habits. The study has selected organic food products for studying the decision of consumers towards their consuming habits. At the first stage, researchers conducted an in-depth interview of the manufacturer of organic food products in Delhi, and later on they conducted a survey for 45 respondents across different organic food products stores in Delhi. The results revealed various facilitators and barriers affecting the purchase of organic food products. In addition, the level of awareness of consumers was analysed through this survey.
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titleA STUDY ON CONSUMER DECISION TOWARDS PURCHASE OF ORGANIC FOOD PRODUCTS: A CASE STUDY OF DELHI
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abstractTraditional marketing concept imparts that the products were made to be sold to the customers, whereas the modern marketing practices emphasize on identifying the needs of the customers and then starts the manufacturing process. However, the current marketing concepts extend towards satisfying the needs of the customers without causing any environmental degradation. Now-a-days customers are expected to minimise environmental degradation through their consumption habits. The study has selected organic food products for studying the decision of consumers towards their consuming habits. At the first stage, researchers conducted an in-depth interview of the manufacturer of organic food products in Delhi, and later on they conducted a survey for 45 respondents across different organic food products stores in Delhi. The results revealed various facilitators and barriers affecting the purchase of organic food products. In addition, the level of awareness of consumers was analysed through this survey.
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date2015-05-01