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THE IMPACT OF HUMOROUS TELEVISION ADVERTISEMENT IN CUSTOMER OPINION IN BAHRAIN

This study sought to find out the role of humorous television advertising in viewer persuasion and why humour is used. Factors behind achieving effective humorous television advertisements were investigated. Questionnaires were administered to a sample of 100 and 350 respondents from advertisers and... Full description

Journal Title: Indian Journal of Commerce and Management Studies Sep 2015, Vol.6(3), pp.20-25
Main Author: Upadhyaya, Makarand
Format: Electronic Article Electronic Article
Language: English
Subjects:
Quelle: © ProQuest LLC All rights reserved
ID: ISSN: 22490310 ; E-ISSN: 22295674
Link: http://search.proquest.com/docview/1721360786/?pq-origsite=primo
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recordid: proquest1721360786
title: THE IMPACT OF HUMOROUS TELEVISION ADVERTISEMENT IN CUSTOMER OPINION IN BAHRAIN
format: Article
creator:
  • Upadhyaya, Makarand
subjects:
  • Bahrain
  • Studies
  • Television Advertising
  • Humor
  • Viewers
  • Impact Analysis
  • Experiment/Theoretical Treatment
  • Advertising
  • Middle East
ispartof: Indian Journal of Commerce and Management Studies, Sep 2015, Vol.6(3), pp.20-25
description: This study sought to find out the role of humorous television advertising in viewer persuasion and why humour is used. Factors behind achieving effective humorous television advertisements were investigated. Questionnaires were administered to a sample of 100 and 350 respondents from advertisers and...
language: eng
source: © ProQuest LLC All rights reserved
identifier: ISSN: 22490310 ; E-ISSN: 22295674
fulltext: fulltext
issn:
  • 22490310
  • 2249-0310
  • 22295674
  • 2229-5674
url: Link


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abstractThis study sought to find out the role of humorous television advertising in viewer persuasion and why humour is used. Factors behind achieving effective humorous television advertisements were investigated. Questionnaires were administered to a sample of 100 and 350 respondents from advertisers and...
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pubEducational Research Multimedia & Publications
urlhttp://search.proquest.com/docview/1721360786/
date2015-09-01