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IMPACT OF DEMOGRAPHIC VARIABLES FOR PURCHASE OF GREEN PRODUCTS

As the concern for the environment is increasing day-by-day, a shift in consumption pattern can be witnessed among consumers. They are following sustainable consumption practice. The consumers are demanding the products which are pro-environmental in product production process, consumption process,... Full description

Journal Title: Indian Journal of Commerce and Management Studies Jan 2017, pp.69-76
Main Author: Laheri, Vishal
Format: Electronic Article Electronic Article
Language: English
Subjects:
Age
ID: ISSN: 22490310 ; E-ISSN: 22295674 ; DOI: 10.18843/ijcms/v8i1/11
Link: http://search.proquest.com/docview/1891336208/?pq-origsite=primo
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recordid: proquest1891336208
title: IMPACT OF DEMOGRAPHIC VARIABLES FOR PURCHASE OF GREEN PRODUCTS
format: Article
creator:
  • Laheri, Vishal
subjects:
  • India
  • Green Marketing
  • Electronics Industry
  • Education
  • Research
  • Behavior
  • Age
  • Environmental Impact
  • Studies
  • Gender
  • Food
  • Attitudes
  • Cosmetics
  • Consciousness
  • Consumers
  • Variables
  • Natural & Organic Foods
ispartof: Indian Journal of Commerce and Management Studies, Jan 2017, pp.69-76
description: As the concern for the environment is increasing day-by-day, a shift in consumption pattern can be witnessed among consumers. They are following sustainable consumption practice. The consumers are demanding the products which are pro-environmental in product production process, consumption process, communication process as well as disposable process. The manufacturers have also responded to the demands of consumers. The concept of the green marketing is evolving over a period of time in India and manufacturers are following green practices to make their product greener. The current study has focused on understanding the impact of demographic variables (gender, age, income, and education) on purchase of the green products among Indian consumers. The research methodology followed a survey method to collect data from 509 respondents from Delhi-NCR. Analysis of Variance (ANOVA) and Multianalysis of Variance (MANOVA) was conducted to test the hypotheses and results were interpreted. Limitation of the study was discussed and future research scope was discussed.
language: eng
source:
identifier: ISSN: 22490310 ; E-ISSN: 22295674 ; DOI: 10.18843/ijcms/v8i1/11
fulltext: fulltext
issn:
  • 22490310
  • 2249-0310
  • 22295674
  • 2229-5674
url: Link


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subjectIndia ; Green Marketing ; Electronics Industry ; Education ; Research ; Behavior ; Age ; Environmental Impact ; Studies ; Gender ; Food ; Attitudes ; Cosmetics ; Consciousness ; Consumers ; Variables ; Natural & Organic Foods
descriptionAs the concern for the environment is increasing day-by-day, a shift in consumption pattern can be witnessed among consumers. They are following sustainable consumption practice. The consumers are demanding the products which are pro-environmental in product production process, consumption process, communication process as well as disposable process. The manufacturers have also responded to the demands of consumers. The concept of the green marketing is evolving over a period of time in India and manufacturers are following green practices to make their product greener. The current study has focused on understanding the impact of demographic variables (gender, age, income, and education) on purchase of the green products among Indian consumers. The research methodology followed a survey method to collect data from 509 respondents from Delhi-NCR. Analysis of Variance (ANOVA) and Multianalysis of Variance (MANOVA) was conducted to test the hypotheses and results were interpreted. Limitation of the study was discussed and future research scope was discussed.
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abstractAs the concern for the environment is increasing day-by-day, a shift in consumption pattern can be witnessed among consumers. They are following sustainable consumption practice. The consumers are demanding the products which are pro-environmental in product production process, consumption process, communication process as well as disposable process. The manufacturers have also responded to the demands of consumers. The concept of the green marketing is evolving over a period of time in India and manufacturers are following green practices to make their product greener. The current study has focused on understanding the impact of demographic variables (gender, age, income, and education) on purchase of the green products among Indian consumers. The research methodology followed a survey method to collect data from 509 respondents from Delhi-NCR. Analysis of Variance (ANOVA) and Multianalysis of Variance (MANOVA) was conducted to test the hypotheses and results were interpreted. Limitation of the study was discussed and future research scope was discussed.
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