schliessen

Filtern

 

Bibliotheken

Reexamining Masculinity, Femininity,and Gender Identity Scales

This research compares and contrasts three gender identity instruments, the Bem Sex Role Inventory (BSRI), the Personal Attributes Questionnaire (PAQ), and the Sexual Identity Scale (SIS), that have been used in previous investigations of various aspects of consumer behavior. Specifically, it examin... Full description

Journal Title: Marketing Letters 1999, Vol.10(4), pp.357-371
Main Author: Palan, Kay
Other Authors: Areni, Charles , Kiecker, Pamela
Format: Electronic Article Electronic Article
Language: English
Subjects:
ID: ISSN: 0923-0645 ; E-ISSN: 1573-059X ; DOI: 10.1023/A:1008110204546
Link: http://dx.doi.org/10.1023/A:1008110204546
Zum Text:
SendSend as email Add to Book BagAdd to Book Bag
Staff View
recordid: springer_jour1008110204546
title: Reexamining Masculinity, Femininity,and Gender Identity Scales
format: Article
creator:
  • Palan, Kay
  • Areni, Charles
  • Kiecker, Pamela
subjects:
  • Gender identity
  • masculinity>
  • femininity
ispartof: Marketing Letters, 1999, Vol.10(4), pp.357-371
description: This research compares and contrasts three gender identity instruments, the Bem Sex Role Inventory (BSRI), the Personal Attributes Questionnaire (PAQ), and the Sexual Identity Scale (SIS), that have been used in previous investigations of various aspects of consumer behavior. Specifically, it examines the dimensionality and internal reliability of each scale, inter-scale correlations, and the relationship of each scale to biological sex. Results indicate that the gender identity scales consist of several dimensions beyond those typically interpreted as masculinity and femininity. The femininity factors emerging in the three scales tended to be highly correlated, and females scored higher than males on the femininity factors. However, the three masculinity factors were not correlated with one another, and were not as strongly associated with biological sex—females identified with typically masculine traits just as much as males. The implications of these results for using gender identity in consumer research are discussed, and future research opportunities are explored.
language: eng
source:
identifier: ISSN: 0923-0645 ; E-ISSN: 1573-059X ; DOI: 10.1023/A:1008110204546
fulltext: fulltext
issn:
  • 1573-059X
  • 1573059X
  • 0923-0645
  • 09230645
url: Link


@attributes
ID1839635258
RANK0.07
NO1
SEARCH_ENGINEprimo_central_multiple_fe
SEARCH_ENGINE_TYPEPrimo Central Search Engine
LOCALfalse
PrimoNMBib
record
control
sourcerecordid1008110204546
sourceidspringer_jour
recordidTN_springer_jour1008110204546
sourcesystemPC
pqid204475430
galeid161066516
display
typearticle
titleReexamining Masculinity, Femininity,and Gender Identity Scales
creatorPalan, Kay ; Areni, Charles ; Kiecker, Pamela
ispartofMarketing Letters, 1999, Vol.10(4), pp.357-371
identifier
subjectGender identity ; masculinity> ; femininity
descriptionThis research compares and contrasts three gender identity instruments, the Bem Sex Role Inventory (BSRI), the Personal Attributes Questionnaire (PAQ), and the Sexual Identity Scale (SIS), that have been used in previous investigations of various aspects of consumer behavior. Specifically, it examines the dimensionality and internal reliability of each scale, inter-scale correlations, and the relationship of each scale to biological sex. Results indicate that the gender identity scales consist of several dimensions beyond those typically interpreted as masculinity and femininity. The femininity factors emerging in the three scales tended to be highly correlated, and females scored higher than males on the femininity factors. However, the three masculinity factors were not correlated with one another, and were not as strongly associated with biological sex—females identified with typically masculine traits just as much as males. The implications of these results for using gender identity in consumer research are discussed, and future research opportunities are explored.
languageeng
source
version7
lds50peer_reviewed
links
openurl$$Topenurl_article
openurlfulltext$$Topenurlfull_article
backlink$$Uhttp://dx.doi.org/10.1023/A:1008110204546$$EView_full_text_in_Springer_(Subscribers_only)
search
creatorcontrib
0Palan, Kay, M.
1Areni, Charles, S.
2Kiecker, Pamela, S.
titleReexamining Masculinity, Femininity,and Gender Identity Scales
descriptionThis research compares and contrasts three gender identity instruments, the Bem Sex Role Inventory (BSRI), the Personal Attributes Questionnaire (PAQ), and the Sexual Identity Scale (SIS), that have been used in previous investigations of various aspects of consumer behavior. Specifically, it examines the dimensionality and internal reliability of each scale, inter-scale correlations, and the relationship of each scale to biological sex. Results indicate that the gender identity scales consist of several dimensions beyond those typically interpreted as masculinity and femininity. The femininity factors emerging in the three scales tended to be highly correlated, and females scored higher than males on the femininity factors. However, the three masculinity factors were not correlated with one another, and were not as strongly associated with biological sex—females identified with typically masculine traits just as much as males. The implications of these results for using gender identity in consumer research are discussed, and future research opportunities are explored.
subject
0Gender identity
1masculinity>
2femininity
general
010.1023/A:1008110204546
1English
2Springer Science & Business Media B.V.
3SpringerLink
sourceidspringer_jour
recordidspringer_jour1008110204546
issn
01573-059X
11573059X
20923-0645
309230645
rsrctypearticle
creationdate1999
addtitle
0Marketing Letters
1A Journal of Research in Marketing
searchscopespringer_journals_complete
scopespringer_journals_complete
lsr30VSR-Enriched:[pqid, galeid, date, pages]
sort
titleReexamining Masculinity, Femininity,and Gender Identity Scales
authorPalan, Kay ; Areni, Charles ; Kiecker, Pamela
creationdate19991100
facets
frbrgroupid3616058187282496448
frbrtype5
languageeng
creationdate1999
topic
0Gender Identity
1Masculinity>
2Femininity
collectionSpringerLink
prefilterarticles
rsrctypearticles
creatorcontrib
0Palan, Kay
1Areni, Charles
2Kiecker, Pamela
jtitleMarketing Letters
toplevelpeer_reviewed
delivery
delcategoryRemote Search Resource
fulltextfulltext
addata
aulast
0Palan
1Areni
2Kiecker
aufirst
0Kay
1M.
2Charles
3S.
4Pamela
au
0Palan, Kay
1Areni, Charles
2Kiecker, Pamela
atitleReexamining Masculinity, Femininity,and Gender Identity Scales
jtitleMarketing Letters
stitleMarketing Letters
addtitleA Journal of Research in Marketing
risdate199911
volume10
issue4
spage357
epage371
issn0923-0645
eissn1573-059X
genrearticle
ristypeJOUR
abstractThis research compares and contrasts three gender identity instruments, the Bem Sex Role Inventory (BSRI), the Personal Attributes Questionnaire (PAQ), and the Sexual Identity Scale (SIS), that have been used in previous investigations of various aspects of consumer behavior. Specifically, it examines the dimensionality and internal reliability of each scale, inter-scale correlations, and the relationship of each scale to biological sex. Results indicate that the gender identity scales consist of several dimensions beyond those typically interpreted as masculinity and femininity. The femininity factors emerging in the three scales tended to be highly correlated, and females scored higher than males on the femininity factors. However, the three masculinity factors were not correlated with one another, and were not as strongly associated with biological sex—females identified with typically masculine traits just as much as males. The implications of these results for using gender identity in consumer research are discussed, and future research opportunities are explored.
copBoston
pubKluwer Academic Publishers
doi10.1023/A:1008110204546
pages363-377
date1999-11-01