Marketing at the bottom of the pyramid : overcoming the challenges through MICMAC analysis / Sangeeta Sharma and Arpan Bumb
| PPN (Catalogue-ID): | 1775622622 |
| Journal Title: | Journal of global marketing |
| Nebentitel: |
Matrice d’Impacts Croisés Multiplication Appliquée á un Classment |
| Personen: |
Sharma, Sangeeta
[VerfasserIn]
Bumb, Arpan [VerfasserIn] |
| Format: |
 Electronic Article
|
| Language: |
English |
| Published: |
2021 |
| Subjects: | |
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Enthaltenes Werk Gesamtaufnahme: |
Enthalten in
Journal of global marketing
[S.l.] : Routledge, 1987 , 34(2021), 4, Seite 292-307 Zur Gesamtaufnahme , volume:34 |
| ISSN: |
1528-6975 |