Produkt- und Servicemanagement : Konzepte, Methoden, Prozesse / von Manfred Bruhn und Karsten Hadwich
| PPN (Catalogue-ID): | 500025754 |
| Nebentitel: |
Produktmanagement |
| Personen: |
Bruhn, Manfred
[VerfasserIn]
Hadwich, Karsten [VerfasserIn] |
| Format: |
 Book
|
| Language: |
German |
| Published: |
München,
Vahlen,
2006 |
| Series: |
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
| Basisklassifikation: |
85.40 |
| RVK: |
QQ 940: Wirtschaftswissenschaften -- Spezielle Betriebswirtschaftslehren -- Fremdenverkehr, Freizeit, Sport -- Fremdenverkehrsorganisation QP 620: Wirtschaftswissenschaften -- Allgemeine Betriebswirtschaftslehre -- Aufbauelemente des Unternehmens -- Absatz -- Einzelne absatzpolitische Instrumente -- Allgemeines QP 624: Wirtschaftswissenschaften -- Allgemeine Betriebswirtschaftslehre -- Aufbauelemente des Unternehmens -- Absatz -- Einzelne absatzpolitische Instrumente -- Produkt- und Sortimentsgestaltung |
| Subjects: |
Produktmanagement / Dienstleistungsmanagement / Marketing / Theorie / Deutschland |
| Formangabe: | Lehrbuch |
| Notes: |
Literaturverz. S. [437] - 464 |
| Physical Description: |
XX, 474 S, Ill., graph. Darst., Kt., 23 cm |
| Link: |
Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis |
| ISBN: |
978-3-8006-3257-2 3-8006-3257-8 |
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