Enhancing knowledge development in marketing : Vol. 18 / ed.: Jakki Mohr ... / American Marketing Association
| PPN (Catalogue-ID): | 577269747 |
| Personen: |
Mohr, Jakki
|
| Cooperations/Conferences: |
American Marketing Association
|
| Kongresse: |
Summer Educators' Conference 2007 Washington, DC |
| Format: |
 Book
|
| Language: |
English |
| Published: |
Chicago, Ill.,
AMA,
2007 |
| Series: |
2007 AMA educators' proceedings
|
| Subjects: | |
| Formangabe: | Konferenzschrift |
| Physical Description: |
XXII, 363 S, graph. Darst. |
|
Enthaltenes Werk Gesamtaufnahme: |
Zur Gesamtaufnahme
, Vol. 18 |
| Link: |
Inhaltsverzeichnis |
| ISBN: |
1-60423-849-6 978-1-60423-849-5 |