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Advertising, the media and globalisation : a world in motion / John Sinclair

Includes bibliographical references and index

PPN (Catalogue-ID): 738348201
Personen: Sinclair, John
Format: eBook eBook
Enthält: Advertising as an object of studyGlobal trends in the advertising industry
Advertising and the media in motion
Current trends in advertising, media and society
Advertising, globalisation and world regions.
Language: English
Published: London, Routledge, 2012
Notes: Description based upon print version of record
Physical Description: 160 p
ISBN: 978-0-203-14364-3
978-0-415-66882-8
978-0-415-66883-5
Sekundärausgabe Online-Ausg., 2011

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501 |a Advertising as an object of studyGlobal trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions. 
520 |a Includes bibliographical references and index 
520 |a Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions 
520 |a This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved 
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