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Internet marketing and big data exploitation / Ian Chaston, University of Auckland, New Zealand

"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustainin... Full description

PPN (Catalogue-ID): 812833171
Personen: Chaston, Ian
Format: Book Book
Enthält: Machine generated contents note:1. The Online World
2. Big Data and Analytics
3. Opportunities
4. Technology
5. Capabilities
6. i-Strategy
7. Marketing Mix
8. Websites
9. Social Media
10. Blog, Tweets and Apps
11. Online Retailing
12. Online Service Firms
13. Public Sector Online
14. Online Governance
15. Future Innovation Opportunities.
Language: English
Published: Basingstoke, Palgrave Macmillan, 2015
Basisklassifikation: 85.40
05.38
RVK:

QP 650: Wirtschaftswissenschaften -- Allgemeine Betriebswirtschaftslehre -- Aufbauelemente des Unternehmens -- Absatz -- Werbung und Public Relations -- Datenverarbeitung im Marketing

Subjects:

Online-Marketing / Big Data / Wettbewerbsvorteil

Marketing / Kundenmanagement / Massendaten

Notes: Formerly CIP.
Physical Description: X, 286 S, Ill., 23 cm
Link: Inhaltsverzeichnis
ISBN: 978-1-349-50414-5
978-1-137-48894-7

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