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10.

The impact of electronic word-of-mouth on consumers and firms
by Monske, Simon

Publisher: Münster, Verlag readbox publishing GmbH - readbox unipress; Libraries: UHH

2018
14.

Social media risk and governance : managing enterprise risk [1st Edition]
by Mennie, Phil

Publisher: Philadelphia, PA, Kogan Page; Libraries: UHH

2015
15.

Medien- und Internetmanagement 9., aktualisierte und überarbeitete Auflage
by Wirtz, Bernd W.

Publisher: Wiesbaden, Springer Gabler; Libraries: UHH COBI HAW ZBW

2016
16.

Social Media Marketing : Strategien für Twitter, Facebook & Co 4. Aufl., [komplett aktualisiert]
by Weinberg, Tamar

Publisher: Beijng, Cambridge, Farnham, Köln, Sebastopol, Tokyo, O'Reilly; Libraries: UHH COBI HAW

2014
19.

Facebook-Fans und Konsumkapital in der Unterhaltungsbranche
by Weimar, Daniel

Publisher: Duisburg, Univ., Mercator School of Management; Libraries: ZBW

2012

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